Father's Death Leads David Goldhill To Tackle Health Care From A Business Point Of View In His New Novel

After his father's death, author David Goldhill decided on tackling the subject of health care in his new novel "Catastrophic Care: How American Health Care Killed My Father and How We Can Fix it."

David Goldhill's father was admitted to a hospital for pneumonia in 2007. After a few days, he developed an acute case of sepsis followed by a series of other infections. Then, the day after he celebrated his 83th birthday, Goldhill's father passed away. Later, while going to some articles, Goldhill discovered how common it was for people to die from getting infections while admitted in a hospital like his father. According to statics, approximately 100,000 similar cases take place in U.S.A every year.

His new book "Catastrophic Care: How American Health Care Killed My Father and How We Can Fix it," discusses this topic and his experiences at length. Being a business man himself, Goldhill looked at the story from a business perspective.

"It seemed strange that any industry could have a relatively low-cost way of significantly improving its customer experience," he tells weekends on All Things Considered host Jacki Lyden, "and it would be hard to get the industry to adopt it."

While people generally claim that health care shouldn't be a business, Goldhill feels it already is. He says that nearly all people fund health issue through insurances and only when a person has medical insurance, he doesn't think twice before going to a hospital because he knows that his insurer will reimburse the bill.

So where is all this insurance money coming from? Goldhill reveals that while people think their employers are paying for it, it actually comes from the employee's salary. "Most of us don't understand that our employer isn't really paying for our health insurance - we are. Every economist will tell you that money, which has grown so enormously, is just coming out of our paychecks. ... A major reason that wage rates in the United States flattened in the last decade and are expected to stay flat is because your employer is paying more and more for your health care instead of paying more and more to you," says Goldhill.

One way to improve the system, Goldhill thinks, is for patients to take on roles of consumers and take on more responsibilities. "It probably means taking some of the $2.7 trillion that we're flowing through an insurance system and flowing it back through us as individuals, so that we are the customers the system needs to chase. We are the customers the system needs to satisfy," sums up Goldhill.

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