Amazon introduced its first smartphone titled "Fire" and is said to be the only phone with features like Dynamic Perspective and Firefly.

Amazon unveiled Fire, the first smartphone designed by Amazon. Fire is the only smartphone with Dynamic Perspective and Firefly, two new breakthrough technologies that allow you to see and interact with the world through a whole new lens. Dynamic Perspective uses a new sensor system to respond to the way you hold, view, and move Fire, enabling experiences not possible on other smartphones. Firefly quickly recognizes things in the real world-web and email addresses, phone numbers, QR and bar codes, movies, music, and millions of products, and lets you take action in seconds-all with the simple press of the Firefly button.

"Fire Phone puts everything you love about Amazon in the palm of your hand-instant access to Amazon's vast content ecosystem and exclusive features like the Mayday button, ASAP, Second Screen, X-Ray, free unlimited photo storage, and more," said Jeff Bezos, Amazon.com Founder and CEO. "The Firefly button lets you identify printed web and email addresses, phone numbers, QR and bar codes, artwork, and over 100 million items, including songs, movies, TV shows, and products-and take action in seconds. We invented a new sensor system called Dynamic Perspective that recognizes where a user's head is relative to the device-we use it to offer customers a more immersive experience, one-handed navigation, and gestures that actually work. And this is only the beginning-the most powerful inventions are the ones that empower others to unleash their creativity-that's why today we are launching the Dynamic Perspective SDK and the Firefly SDK-we can't wait to see how developers surprise us."

Fire integrates Amazon's vast digital ecosystem for instant access to over 33 million songs, apps, games, movies, TV shows, books, audiobooks, and magazines, including thousands of exclusives. Plus, Prime members get unlimited streaming of tens of thousands of movies and TV episodes at no additional cost with Prime Instant Video, over 500,000 books to borrow with the Kindle Owners' Lending Library, and the all-new Prime Music, unlimited streaming and download of more than a million songs and hundreds of expert-programmed playlists, all at no additional cost.