As the talk of upcoming movie "Fifty Shades of Grey" circles around the web, a frantic search for casting news is inevitable. Fans just want to know who will play the key roles of innocent Anastasia Steele and sexy billionaire Christian Grey.

In new reports, "Harry Potter" star Emma Watson is in talks to take on the role of 21-year-old Anastasia. This is the first actress that has been reported to actually be in talks with producers about the role.

According to the New York Daily News, Watson is in talks with producers. "The actress is a hot favorite to be chosen by producers Mike de Luca and Dana Brunetti."

According to People Magazine, Watson, 22, is said to be an "obvious choice" to play Ana. She has played the awkward, doesn't-know-she's-gorgeous role before.

Celebs.gather.com said "Emma Watson is perfect for the role." She has a persona of a naïve virgin.

"Emma, like Anastasia, is, despite her youth, at a crossroads in her life. Steele is a clueless virgin "ushered into a strange world of sex when she meets Christian Grey, [who] beyond just yielding control of her body to this man...is also a woman navigating a crisis of identity." Watson is a woman reportedly eager to leave her childhood career behind her and emerge as an actress who can carry a "grown-up film," according to Celebs.gather.com.

People Magazine described Ana as "'a pale, brown-haired girl with blue eyes too big for her face.' She's clumsy and awkward but very beautiful - though she clearly doesn't see that herself. Of course, Christian does, and he's not shy about complimenting her 'beautiful skin, pale and flawless.'" She also has a slim figure, which he's not shy about appreciating.

Anastasia is a 21-year-old recent college graduate. She's innocent and unsuspecting about Christian's intentions, but she quickly opens her mind to the unusual sexual tastes of Christian, who is loves the world of S&M, where he is the dominator.

Can Emma Watson play the crucial role of Anastasia? She is reportedly up against Elizabeth Olsen and "Ted" actress Mila Kunis.